LEVER

See the whole decision

Good ideas deserve more than encouragement.

They deserve the chance to become something real. Whether you’re exploring an idea or deciding what comes next in a business you already run, build it, change what you think might be true, and see what moves before you commit in real life.

Build my simulation$99, with one week of full simulator access

Try it: move a lever

Example: a consultant

LEVER moves everything connected to it

  • Monthly revenue
    $4,000
    same as Baseline
  • What’s left each month
    $1,600
    same as Baseline
  • Clients needed to pay yourself $3,000
    7
    same as Baseline
  • Your delivery hours each month
    60 hrs
    of the 87 you can give
Move any lever above and watch what changes with it.
One example. LEVER builds yours.Build your own — $99

Two ways to use LEVER

For your business

The Business Simulator

Build the business you’re thinking about starting, or the next decision in one you already run. See what moves before you commit.

Build my simulation

For your classroom

LEVER Classroom

For teachers and students in grades 10 and 11. Students learn business by building one, with the rules and scenarios you set.

Explore LEVER Classroom

The person. The business. The market. The money.

Most tools look at one part of the picture. LEVER connects all four, so a change in one shows up everywhere it matters.

You

What you want the business to do for you, the hours you can give it and the money you’re comfortable putting in.

Your business

What you sell, how it earns, what it costs to start and to run, and who does the work.

Your market

How customers find you, how many go ahead, and what it takes to reach them.

Your money

Revenue, what’s left each month, the cash you’d need to start and how long it takes to earn it back.

How it works

  1. 1

    Tell us about it

    Describe the business in your own words. A rough idea is enough. LEVER builds it from how the business actually earns and runs.

  2. 2

    Build it and change it

    Fill in what you know and leave the rest blank. Change anything and watch what moves: revenue, costs, cash, time. Save versions and compare them side by side.

  3. 3

    See what it means

    Impact explains what the whole combination means for you. Suggestions surface the few things that could change the picture. No scores, no verdicts. The decision stays yours.

Why LEVER exists

A business decision is personal as well as financial.

When I started my own business, I thought the hardest questions would be about pricing, customers and making the numbers work.

They weren’t.

The hardest decisions came when the numbers were only part of the answer. How much of my own money was I willing to invest? How much time was I willing to give? What did the business need from me—and what did I want my life to look like?

Four years later, I chose to sell. And that decision taught me something I wish I’d understood before I started:

You can’t make a good business decision by looking at the business alone.

LEVER was built to help you see the whole decision—the business, the money, the market and you—before you have to live with it.

yourLEVERS Simulation — $99

Build the decision. Change the variables. Explore different scenarios. See the impact before you make it in real life.

Includes one week of full simulator access.

Start for $99

Reopen LEVER — $99

Pick up where you left off or explore your next business decision. Your business, scenarios and history are kept, whether you come back next week or next year.

Includes another week of full simulator access.

Reopen for $99